Mobile app icons are tiny in size but make a huge share of your apps. Increasing downloads, advertising your app’s look/style, and communicating your app’s function are only a few tasks a software symbol can achieve. That’s a lot of energy, and we want one to take full benefit! Therefore we’ve created this convenient guide which contains all you need to find out about creating app icons: Exactly what is a mobile app icon? Squash Apps offers the best solutions in mobile app icon designing.

Mobile App Icons
IMAGE SOURCE Pixabay? First things first, a mobile app icon is not just a logo. It essentially does a similar thing. Well… kind of. While a logo design identifies and expresses a company’s product or brand name, a software icon identifies and represents, you guessed it, a business’s (or individual’s) application. Think of mobile app icons as a tiny container of the fixed size which holds a “bite-sized” little bit of artistic details about the application. Yes, of program, you might put your product or brand’s logo design inside an app symbol if you need it, but that doesn’t make your app icon a logo (and for consumer experience, it isn’t likely the most useful answer). Squash Apps offers the best solutions in mobile app icon designing. Think about it this means: logos by themselves are free to wander beyond the constraints of a software icon. These are typically scalable and will exist in just about any context: on leaflets, internet sites, business cards, you identify it (also in-app icons). But forget logos! Let’s talk about mobile app icons. 

What do you find in the application store?

As you almost certainly understand, the more appealing your application icon is, the greater the downloads and installs your app will get. Having said that, appealing for starters individuals might never be popular with someone. Therefore it is not merely about making a flashy icon that conquers all. Rather, it is about finding exactly what appears appealing to your customers. It’s important to consider just what design of software symbol appears popular with a coupon shopper, sports fan, or gamer. Let’s break it down!

Google Play Store screenshots

Google Play store screenshots take as an example the search result for “camera” in the Google play shop. Predicated on the resulting app icons, can you imagine which digital camera app has the many installs? Golden Camera comes in last with a projected 10 to 50 thousand installs, pro HD Camera comes with an approximated 1 to 5 million installs, both Open Camera and Camera MX have a projected 10 to 50 million installs, and in very first destination, Candy Camera possesses a believed 100 to 500 million installs. Given that the Candy Camera app icon ranked within the many installs, we could use it to know the overall passions of camera app users.  The look is colorful and playful yet also portrays simplexes and functionality. The mobile app icons for Open Camera and Camera MX additionally portray simplexes (which might explain their competitiveness in the app store); however, their lack of color and playfulness may explain their lower install quotes. The takeaway is that the target demographic for camera apps is mostly seeking simple but playable software. We could examine this instance from another angle too.  Candy Camera uses a design closely following Google’s Material Design guidelines (we’ll get into this within the next area). Candy Camera could be truly the only symbol with this list that is after present design requirements. Golden Camera and Open Camera look as though these had been created back whenever flat design and skeuomorphic design first came about. Today, these appearances feel dated, so that it’s additionally essential to check out current design criteria.  As fascinating as it is to plunge into the design mechanisms in the examples above, the top takeaway is that software icons demonstrably produce a difference in downloads and installs. 

Knowing present design requirements 

When you don’t always need to follow any rules irrespective of the distribution size, both Google and Apple have developed recommendations for just how they want your app to look—and it’s advisable to follow along with them. Even as observed above, app icons that follow these instructions feel cohesive and relevant regarding current trends. As a result, the particular apps, generally speaking, receive more downloads. Using the many present Android os launch, Google has implemented a brand new design language called Material Design, which will be essentially a comprehensive set of tips for producing a cohesive visual interface—more particularly creating an experience that seems like you are interacting with pseudo-physical “materials” (despite all of it being pixels). For designers who like the concept of adding to this cohesive feel and look, Google has released thorough paperwork on Material Design. For the Material Design symbol instructions, click here.  Apple has placed fourth similar directions for iOS called the Human Interface Guidelines. These guidelines are handy for iOS developers; nevertheless, these are typically not almost as in-depth as those for Material Design. It’s perhaps not just a bad spot to begin if you aren’t sure what your iOS icon should appear to be.  Your software icon should reflect the design and feel of one’s software – users desire to know very well exactly what to expect heading in. To utilize an analogy, how would you feel if you purchased a gallon of “eggshell white” paint for your house and then opened it up and found that the paint had been a deep brown color. Although some eggshells come in reality brown, it’s essential to consider what consumers expect considering your branding. Use this to app symbol design: if your app is flat, your icon should be flat. If your app contains skeuomorphism, your icon also needs to have at least some component of skeuomorphism.  If your software design follows Google’s directions on Material Design, your software icon should be too. Check out exactly how the app icons within the examples above match the look and feel of their respective apps.

Alarm Clock complimentary software icon via iTunes

App icons also play a role in connection with the software as an entire.  Take, for example, energy applications, such as calculators, “flashlights,” or weather apps. These app icons should result in an individual feeling like they have the energy at their fingertips. Think about what it is like to select a pencil, consider a thermometer, or determine one thing having a ruler – the sensation that a computer program app’s icon should motivate the consumer. In the examples above, notice exactly how it is almost possible to have the calculator buttons underneath your fingertips or just how the flashlight is. It can be easily switched on and off with a slider switch. Beyond inspiring this feeling of energy, the icon examples featured above are instantly identifiable as resources. One way designers accomplish this is by integrating visual cues from popular social resources. A great instance is the retro-digital numbers utilized in the clock app icon above. Who does not remember or recognize those? 

  • Astronaut game software symbol
  • Game publisher application icon by milfoil for Charles Jr.
  • Bowling King app symbol
  • Bowling King app symbol via Google play.
  • Roll the Ball® logo icon
  • Roll the Ball® logo icon via Google Play.
  • Pokémon GO app icon
  • Pokémon GO application icon via iTunes.
  • Fruit Ninja Timeless application symbol
  • Fruit Ninja Classic app icon via iTunes.

Another big category of apps is games. Unlike software icons for utilities, icons for games should draw an individual into the world of this game. Game app icons should cause you to want to play! In the examples above, the appealing, glistening bowling ball smashing through pins is difficult to ignore—it communicates action, motion, excitement, and fun! Likewise, the Poké Ball resting on earth under the stars teases you right into a globe that is difficult not ever to desire to explore. It is additionally important to take into account exactly just how these icons grab your attention. In the instance of any bowling app, you wish to showcase the action of bowling instead of showing fixed bowling pins: exactly how boring! The same relates to Fruit Ninja Timeless, where in actuality, the action of slicing a fruit is shown in a fancy and exciting way. 

How to create a mobile app icon?

Suppose you’ve already opted for a freelance designer for your app’s UI design. In that case, it is maybe not a bad concept to contract them, particularly to generate a matching app icon to maintain artistic cohesion throughout your application. Instead, to see a variety of Pixabay ideas, holding a contest on 99designs is a good move. 

Photoshop application icon template

If you’re seeking a starting place for designing your icon, say no further! Typical design program choices for application icon design are Photoshop, Illustrator, and Sketch. Generally speaking, utilize Photoshop if you aim to produce raster results (shadows, glares, reflections), utilize Illustrator if you’re producing complex vector shapes, and use Sketch if you like built-in app templates (Sketch comes with free app symbol templates set up). For in-depth reviews of this system and more, click. 

Knowing your platforms

Before we get into any details of app icon design, it’s crucial to learn there are two major camps of application icons: Android os and iOS. While both types of software icons are (for many intensive purposes) a little square button you push on, you can find crucial distinctions in proportions and recommended style (more on that within our guidelines section). Let’s enter it!  Exactly just what size and format should my symbol be? 

Relaxation software symbol by Daylight Designs 

Further, Android os application developers will typically conserve a different size app icon for every general unit display thickness and shop them in a density-specific resource directory within the application. To find out more about that, click. Android application icons should be saved as PNG files. As for iOS, app icons should be sized at 1024 pixels. Like Android, the symbol will be resized concerning the unit and context, but Apple takes care of this for you. If you need the particulars on those sizes for artistic testing or experimenting, click here. IOS app icons must certainly be saved as PNG files. 

Rock your software icon design

We understand you’ve got an incredible app idea—so don’t get lost in the shuffle with a bad software icon design. Following this guide will establish you with a design that appears amazing and reaches your target market. Didn’t you think we’d allow you to eat your cake too?

App icon design

Keep Details to Minimums 

You are searching for how to create an app logo, remember this: the logo is not a photo. Extortionate details must certainly be seen as excessive. With a small image, small details will merge into a shapeless mass. The icon should be a sign, understandable and straightforward. Shoot for minimalism.  Persistence

Brand Consistency Social Media Marketing

You will need to produce persistence between your software symbol design and the app design itself. Proper icon design can be an expansion associated with the app UI/UX design and general purpose. Consistency between the symbol and screen will bolster the artistic narrative. It would help if your icon to the office harmoniously aided by the application’s functionality, essence, and design. Icons ought to be produced constantly across a suite of related apps.


With application symbol design, you’re trying to produce one thing innovative and exciting. It should accurately convey your company’s intentions. The app company logo has to instill a feeling of connection on both a psychological and an operating degree if you expect it to seize and hold anyone’s attention.

More Instructions

  • Eliminate details from your symbol until the many fundamental concepts stay.
  • Check out design variants. Line them up on a grid and appearance them over, seeing which aspects catch and hold your eye.
  • Start thinking about your favorite application icons. Figure out which you prefer about them and what makes them be noticed.
  • Informativeness

Google Iconography 

If you would like to make a software icon design as effective as feasible, consider your main solution function and render it a simple image. This particular app design allows you to think of email if you have not understood it prior. The same Google calendar logo design reflects the calendar software concept. Or Amazon has a graphic of a shopping cart. Don’t mislead users. Deliver precisely just what the application icon promises. 


Your symbol will continuously contend with others for the user’s attention, so you want yours to stick out. You depend on your ability, but you’re also attempting to beat out the alternatives of other people involved in the same task. Here are associated concepts for further study:


IMAGE SOURCE You can guarantee persistence between application and icon by aligning their color palettes and using a similar design language. A green program could be strengthened with a green software symbol, for example. Another method to tighten up the connection between an application and its particular icon is that the application logo design should talk straight about the app’s functionality. 


What are the tips to consider while designing a mobile app icon?

  1. Carefully exactly what everyone else is doing in your niche, and think about planning a different direction. 
  2. Research your facts. 
  3. Make certain that what you’ve come up with doesn’t appear to duplicate a competitor’s concept.

What is important about fonts in mobile app icons?

Fonts that fit apps best are those with few sides. They also need to be wide enough for effortless reading. Don’t use bold letters or people that look synthetic? You’re targeting a smooth reading on the component of your users. For the logo, however, you should avoid any text whatsoever. The app’s logo design or icon must be self-explanatory.