Nonprofit websites don’t aspire to market creations or assist visitors, yet they are nevertheless required to convince individuals to help their cause. Websites are one of the direct ways charity associations link with their potential donors. Nonprofit websites should be well organized and easy to navigate. It also has to be appealing and have a good insight into the spirit.

A strong nonprofit website design can contribute to your organization’s nonprofit potential for donation and accessibility efforts. Although the nuances of website Accessible design will vary depending on the firm, Several best nonprofit websites obey the same design elements to raise engagement and encourage online donation. 

nonprofit website best practices

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Based on these criteria, we have compiled a list of some of the best nonprofit websites.

What should a nonprofit website include?

  • Responsive design could easily adapt to different screen sizes, including mobile browsing.
  • Images of strong icons at the top of the page represent a nonprofit organization, making it clear quickly.
  • Menus have a few roaming options.
  • Animated domains
  • Vivid infographics that communicate more than just text
  • Variety of pictures and white space to untangle text

You may require the best software services to know more about creating a good non-profit website.

The purpose of the nonprofit website

  • Set a good product image
  • Showcase their work and success stories
  • Encourage donations and support
  • Build a community and connect like-minded people
  • Reach out to the support 

Best practices for nonprofit websites

  1. Give Clear Calls To Action

Make sure your CTA is outstanding and top-notch. Make the membership button stand out from the navigation if visitors want to become members. It should not appear unless you scroll down the page. Take benefit of other real-time locations on your site without roaming, such as sidebars and at the ending of blogs.

You can make the action defining and stimulating. Instead of “Donate Now,” Use “Save Lives,” or instead of “Subscribe to Our Newsletter,” Use “Join Our Movement.” You can make sure the description is accurate and clear so people know where they are going at the click of a button. Limit the number of calls in action. Adapt one or two ways to get involved on each page.

  1. Search Engine Optimization

Provide quality content. It is the first way to improve SEO. All your web pages and blog posts should include relevant and accurate information that search engines want to share. Keep your website fresh. Don’t let it get too late if you have a blog or event calendar. Search engines “crawl” the latest content and prioritize websites that constantly provide new content.

Do keyword research to learn what people want, and use these keywords in your web copy and blog post. Do not overuse keywords to take a good copy, but keep these words and phrases in mind when writing a website copy. You shall utilize Google Keyword Planner for free. Rise visits to your website through your other channels, such as social media, email, and events.

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  1. Nonprofit CMS

By choosing a CMS for a nonprofit organization with all the right features, your team can ensure that you are well equipped to design processes and use a unique nonprofit website.

Most likely, the staff of your nonprofit organization is not made up of web development or coding professionals. So why build a website that requires a lot of expertise to develop and upgrade?

Investing in a nonprofit CMS allows your team to fully manage your organization’s online output without spending too much money on nonprofit web design and site maintenance.

  1. Blog On Your Website

The blog will bring more traffic to your site (with SEO as mentioned above and provide you with more content to share on social media platforms and email), provide space to share significant issues, and help establish your organization and staff as thought leaders in your industry.

  1. Compulsory Visuals and Media

Use high-quality photos and visual elements. Make sure you resize correctly not to increase the speed of your humane society websites. Less is more. Instead of adding many pictures or videos to each page, find some great ones that drive your message home. Give white space between media to allow content to breathe.

Make sure your photos and videos are related to the work of your nonprofit organization and services. Ensure you have clear access when using photos of real clients, members, or partners.

  1. User-friendly navigation

You can make your navigation menus are apparent with screen readers. You can avoid utilizing jargon or abbreviations and make sure they are smart. That means, do not label the Contact Us “Partners” page. Use the standard navigation topics expected by mobile users. Most visitors will want to visit the “About” and “Contact” pages when they visit the site for the first time.

Do not limit your navigation bar to too many options. Start with broad topics, and use the drop-down menu if needed. Reasonably plan your navigation. It could take some time if you have a variety of services, but it is best to keep visitors to your site.

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  1. Increasing online donations

Make your donation button easily accessible. It is an important call to action, so make it visible on your navigation and homepage. Simplify your donation form.

You would want to take this chance to capture information such as postal addresses and mobile numbers, yet the last thing you require is for prospective donors to get annoyed while trying to donate immediately. Request the minimum you need, possibly name, email address, payment information, and donation amount. You can make that last field more straightforward by offering a few options by clicking the box.

Keep the actual donation process on your site. People may suspect being directed to a new page. Fortunately, many donation forums will allow you to tag the donation page to blend in with your entire site seamlessly. Make sure the domain you select includes this feature.

  1. Reduce Page Upload Time

To keep your nonprofit sites fast, cut out any external features. Each element will upload individually as an HTTP application, so your pages will take more time to load if you use multiple objects. Resize and compress all images. Reduce the number of text, custom fonts, and plugins utilized. Select HTML and CSS over Flash Player.

By reducing page load time, your organization will greatly increase the chances that contributors who click on your nonprofit sites will get there and stay long enough to look around. If contributors have to wait minutes (or seconds), they may leave a page.

  1. Strong Website Security

Use strong passwords or other security codes. Keep your software and website up to date. Keep track of your donor account details using token making. Ensure your nonprofit staff has a separate setup to access your donor website on a regular basis.

A company is the victim of a data breach every few weeks. In addition, many of these security breaches can be traced back to weak passwords and improper website verification.

If your organization wants to keep your website secure, it’s time to look for more secure credentials, such as password login.

  1. Plan branding

Choose 2-3 bright colors and a few neutrals and decide which elements will be styled. Choose one font, and stick to it. Sans serif fonts are very readable. Decide what shape and color the CTA buttons will be. Set some guidelines for image appearance, formatting, and availability for a good browsing experience.

Branding will ensure accessibility standards people feel secure while browsing your site. If users suddenly came across a page that looked completely different from other sites, they might have made a mistake with someone else’s website. Considering that they want to work with your organization, they will not trust the pages that seem to come from you.


Nonprofit websites should be designed with the user in mind and include essential information for potential donors and volunteers. Also, it should be easy to navigate and the dynamic content for better reach. A professional web design company can help you create an effective and visually appealing website. Have you considered updating your nonprofit website? If not, now is the time!