The importance of aesthetics in UI design is well acknowledged. It’s the most crucial. Of course, you should adhere to UX logic, but the graphics will catch your eye first. People are drawn to attractive UI designs. And the finest interface design is one that is flawless from both a UX and UI standpoint.

Art and graphic design concepts cover all of the basics of successful UI design. But don’t worry, we’re not going to bore you with jargon and theory. Let’s look at some techniques to make your design more appealing to the eye.

Tips to Create an Attractive UI Design that Engages Users

Here is a list of UI/UX design tips to use in your product design that will engage your audience and customer engagement. 

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1. Everything about the golden ratio 

Beginning with the fundamentals is a good place to start. In UI design, the composition is crucial because it impacts how humans perceive information. Composition mastery will enable you to transmit the correct meanings and impact perception. 

In reality, composition carefully guides consumers through the structure of your website or app, ensuring that they see what you want them to see.

Don’t break Hick’s law (don’t clog up your interfaces).

In the 1950s, British psychologist William Edmund Hick used experiments to show that the number of alternatives influenced decision-making time proportionally. The higher the cognitive burden, the more alternatives on the screen. If you give consumers too many alternatives, they will get paralyzed in their decisions.

Furthermore, the website will be readily skimmed due to the magnetic grid and good visual hierarchy, saving visitors time and energy.

And here’s a helpful hint: if you’re seeking a unique grid, look at the grid patterns on posters and magazines. Some unusual choices can help to liven up your design.

2. Colors impact the User Experience

Color selection is one of the most time-consuming tasks for a designer. You can spend hours trying to choose the correct ones, admit it. Colors are crucial because they may influence users’ decisions and experiences.

Furthermore, each hue has its unique psychological impact. Knowing the different sensitivities to colors may help you send the right message by choosing the right color palette, so choose wisely.

These aren’t random choices; they’re deliberate selections made by individuals who understand the power of color. While each color has unique psychological impacts that change depending on the hue, we’ll only go over the basics of the actual colors here:

Red, which represents alertness, strength, and passion, promotes blood flow.

Orange – friendliness, affordability, and fun – less stimulating than red, but still energizing.

Yellow is associated with happiness, anxiety, and energy, and it is often employed in warning warnings since it attracts attention.

Green – expansion, balance, and riches (in the United States) — the rainbow’s middle color appropriately symbolizes a great balance.

Purple is the most popular color on the Internet, attracting financial and social media organizations. It is trustworthy, friendly, and tranquil.

White  – is a popular option for inconspicuous backdrops since it’s clean, antiseptic, and basic. It’s also connected with physicians and sanctity.

Black – sophisticated, edgy, and authoritative – the most powerful color may be oppressive if applied excessively.

3. Photos add life to UI

When selecting photographs for your creative tasks, be cautious. Using photographs of actual people is one of the most effective methods to engage your users. UX studies show that seeing other people’s faces helps you feel more connected to them and makes you trust the product or company offered.

However, keep in mind that “authenticity” is essential. Everyone is aware of stock websites’ dishonest pictures, therefore attempting to include more “particular” photos of excellent quality and authentic circumstances. Take a look at Unsplash, Pexels, Burst, Reshot, and Pixabay, which are all free.

Make use of photographs of actual individuals.

Authentic photographs of individuals to who the user can relate, on the other hand, will draw more attention than other images. (A well-chosen stock photo might also suffice.)

Also, don’t forget to tweak the photos. It’s conceivable that you’ll want to increase the contrast, adjust the temperature, or apply filters. Also, pay attention to the correct cropping to bring the user to the image’s key subject while avoiding excessive dead space.

Photos that appear generic (even if they aren’t) have the opposite impact, causing people to tune them out and seek elsewhere.

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4. Illustrations make it easier

Admit it: you’ve probably never seen a children’s book without drawings. Since childhood, we’ve been associating pictures with words. As a result, using some custom graphics is an excellent strategy to deliver the correct information. They make user interfaces more human and understandable.

Make use of the appropriate descriptors.

If you know how to employ signifiers, they can be your (designer’s) best friend.

Any visual indication that implies, or “signals,” an element’s purpose to the user qualifies as a signifier. This might be anything from a pattern indicator like a magnifying glass that means “search” to something more clear like clickable text that says “Post Your Comment.”

Just keep in mind that they must be a part of your UX, supporting the core concept and not being a source of distraction for consumers. Also, keep the style and colors of the images constant so they don’t seem out of place.

5. Emojis and icons are a must

Are you developing a solution to make your design more engaging and user-friendly? Try using icons to convey the role of your pieces quickly. Just be consistent; don’t overload people with a plethora of symbols; instead, utilize the ones they’re already acquainted with.

Emojis are the same way. They’re ubiquitous, so incorporating them into your design can help people recognize and grasp your concepts faster. 

6. Gradients convey a lot

Don’t limit yourself to just a color or two. Gradients may be used to change the appearance of your colors and provide new color tones. They’re eye-catching; think of Instagram’s vibrant logo.

Gradients have been popular in user interface design, but we are still not used to seeing them everywhere.

7. Patterns in the background

Do you require anything else? Think about patterns. They’re often found on the packaging or printed on fabric rolls, but incorporating them into your design is a unique approach to make it more appealing. 

The fact that there are so many of them — geometric, floral, linear, handcrafted, typographic, and so on — is a plus. If you think beyond the box, you’ll notice patterns everywhere!

Symmetry is key

Symmetry comes in various forms and degrees (including no symmetry at all), each with its own set of effects on the audience.

We may categorize Symmetry into four kinds:

Horizontal Symmetry is the most common type of Symmetry that comes to mind. The weight and distribution of items on both parts of the screen are equal. This is a safe option.

Approximate Symmetry: This is where things get complicated. Two halves with the same visual weight, but not necessarily the identical layouts or distributions, are used in approximate Symmetry. This usually involves one huge piece next to a collection of several smaller ones.

Radial Symmetry: Radial Symmetry uses the center as a focal point and has all portions equal going outward, producing a circular pattern. It is difficult to implement but rewarding if you do.

Asymmetry is the deliberate avoidance of Symmetry. Objects are purposely created to contrast with contrasting forms, colors, and sizes on the screen. This is tough to do successfully, and it’s ideal for sites that want to seem edgy or unstable.

8. Animation – Make it lively

Animations are now commonplace, and they have genuinely become an element of design. Furthermore, users have come to expect them. However, designers should keep a few rules before creating fluid and moveable projects.

First, animations, like other design components, should have a function. They should improve and enrich the user experience rather than divert users’ attention away from their goals and slow them down. Furthermore, the motion should resemble what we see in the actual world so that consumers know what to anticipate from the interface.

9. Make your user interfaces simple to understand.

According to George Miller’s book “The Magical Number Seven, Plus or Minus Two: Some Limits on our Capacity for Processing Information,” humans can only reliably keep 5 to 9 items in their short-term memory.

The concept aligns with Tesler’s Law of Complexity Conservation, which asserts that UI designers should keep their interfaces as basic as feasible.

Microsoft Word is a well-known example of a product that breaks this rule. Everybody in the globe uses the same UI when they open Word.


As you continue to study and practice, you’ll notice that more and more of them push your UI design skill to the limit. Remember, it’s all about practice and hard effort. 

However, as you gain expertise, you’ll realize that design inspiration may come from everywhere; even the tiniest detail from the world around you might prompt you to consider how to incorporate a similar pattern or form into your creations.

Just keep in mind that your UI should not take precedence over UX and logic. Make the design more than a simple craft. It should have specific aims and functions and be nice and enticing.

If you are looking to learn more about UI/UX designs and how you can make stunning productivity out of them, contact us, and our team of UI/UX design experts will be more than happy to guide you.