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Squash Apps — CTO-led custom software & AI development
Production AI — not demos, not experiments

Build AI that actually ships.

Custom AI software engineered for real business workflows. From use-case validation to production rollout. Owned by you, maintainable by you.

World AI Expo Dubai · 2025
Best AI & Digital Transformation Company
Squash Apps was recognised by an industry jury of CIOs and AI practitioners across MENA. The award post on LinkedIn is the primary record.

What we build

AI Copilots & Assistants

Internal copilots for ops, sales, HR, leadership. Permission-aware, role-specific.

RAG & Knowledge Search

Search across docs, SOPs, tickets, wikis. Private, accurate, auditable answers.

Document Intelligence

Invoices, contracts, KYC, compliance docs. Extract, validate, classify, route.

Customer Support Automation

AI support with human handoff. Integrated with CRMs and ticketing.

Recommendations & Personalization

Product, content, decision recommendations — at scale, explainable.

Forecasting & Anomaly Detection

Predictive insights for finance, logistics, ops and usage data.

Client work

AI products we've shipped

A selection of AI systems built and deployed for clients across legal, SaaS, healthcare and logistics. Details are representative of actual project shapes and outcomes.

Legal

Legal document intelligence

UAE law firm

Challenge

Manual contract review was taking senior associates 3–4 hours per engagement. Clause extraction was inconsistent across teams.

What we built

Claude + pgvector + Node.js pipeline that reads contracts, extracts defined clause types, flags anomalies, and produces a structured review summary.

Claude 3.5 SonnetpgvectorNode.jsPostgreSQL
94%
Clause extraction accuracy
6 weeks
To MVP
~80%
Reduction in review time
SaaS

Internal sales copilot

US SaaS company

Challenge

New sales reps took 6–8 weeks to ramp. Tribal knowledge lived in Salesforce, Notion, and Slack — unsearchable and unstructured.

What we built

GPT-4o + RAG pipeline indexed over CRM data, product docs, call transcripts and internal wikis. Role-scoped, permission-aware chat interface embedded in their sales tool.

GPT-4oLangChainPineconeSalesforce API
60%
Reduction in ramp time
4 weeks
To MVP
340+
Active daily users
Healthcare

Healthcare triage bot

Indian hospital group

Challenge

Appointment scheduling and first-level triage were creating 2–3 hour call queue backlogs. Staff were handling repetitive symptom intake manually.

What we built

WhatsApp-integrated NLP bot connected to Garuda EMR. Handles symptom intake, urgency classification, appointment routing and follow-up reminders.

WhatsApp Business APIGemini 1.5Garuda EMRPython
300+
Daily queries handled
8 weeks
To production
70%
Drop in call queue
Logistics

Logistics anomaly detection

Dubai logistics company

Challenge

Late deliveries were costing ~AED 2M/year in penalties and rebooking. Ops team had no early warning on at-risk shipments.

What we built

ML anomaly detection pipeline over GPS telemetry and delivery history. Flags at-risk shipments 4–6 hours before a likely miss, triggering automated re-routing suggestions.

Pythonscikit-learnAirflowAWS S3 + Lambda
40%
Reduction in late deliveries
10 weeks
To production
6 hrs
Early warning window
What we build with

AI tech stack

We pick the right tool for the use case, not the most popular one. Here's the full set of technologies we work with.

LLMs
  • GPT-4o
  • Claude 3.5 Sonnet
  • Gemini 1.5
  • Mistral
  • Llama 3
Vector DBs
  • Pinecone
  • pgvector
  • Weaviate
  • Qdrant
Frameworks
  • LangChain
  • LlamaIndex
  • Haystack
  • Custom RAG pipelines
Infrastructure
  • AWS Bedrock
  • Azure OpenAI
  • GCP Vertex AI
  • Self-hosted on VPC
Observability
  • LangSmith
  • Helicone
  • Custom eval harness
  • Grafana + Prometheus
Data
  • Python
  • Pandas
  • SQLAlchemy
  • Airflow (light pipelines)
The honest comparison

Why not just use ChatGPT?

Off-the-shelf AI tools are great for personal productivity. Custom AI is different — it's about owning a business capability that works on your data, in your systems, under your control.

Concern
ChatGPT / off-the-shelf
Custom AI build
Data privacy
Your data sent to shared APIs. May be used for training. No guarantees.
Runs in your own cloud VPC. Nothing leaves your environment. You control everything.
Customization
Generic responses tuned for general use. Can't follow your terminology, policies or processes.
Fine-tuned on your content, grounded in your data, calibrated to your tone and workflows.
Integration with your data
You copy-paste context manually. No live access to CRM, tickets, docs or databases.
Connected directly to your data sources via RAG or APIs. Always uses current information.
Cost at scale
Per-seat or usage pricing that compounds quickly. Costs spike with adoption.
Optimized prompt architecture, model routing, caching. Predictable cost as you scale.
Hallucination control
No grounding. Model answers with confidence regardless of whether facts are correct.
RAG grounding, confidence thresholds, guardrails, human-in-the-loop escalation for edge cases.
IP ownership
You own nothing. Product decisions are made by the vendor. No competitive moat.
Full IP ownership. The AI becomes a proprietary product asset, not a subscription dependency.

Not sure which path is right for your use case? Book the free AI use-case review — we'll give you a straight answer.

SRSrijith Radhakrishnan — Founder & CTO, Squash Apps
Meet the CTO
Srijith Radhakrishnan
Founder & CTO

20+ years shipping production software. Built Kuyil AI (our AI assistant platform) and Garuda (clinic management SaaS) — along with 500+ client projects across SaaS, HealthTech, FinTech, Logistics and eCommerce.

Personally reviews every engagement’s first sprint: architecture, code quality, delivery discipline. Not a sales handoff. The CTO stays in the room.

20+ years experience500+ projects delivered3 offices globallyCTO-led every engagement🏆 Best AI & Digital Transformation Co. · World AI Expo Dubai 2025

From idea to production

  1. Week 1
    Discovery & use-case review

    Free. Feasibility, value, risks.

  2. Week 2
    Architecture & data strategy

    Sources, permissions, integrations, security.

  3. Weeks 3–6
    MVP development

    Rapid build with continuous validation.

  4. Week 7
    Hardening

    Accuracy testing, monitoring, cost optimization.

  5. Ongoing
    Scale & iterate

    Performance, UX, analytics, new capabilities.

Talk to our CTO

Let's validate your AI idea before you build.

Not a sales pitch — a technical and business review. No charge.

  1. 1
    Use-case validation & ROI framing
    Is the use case technically feasible? What's the realistic business impact?
  2. 2
    Build vs integrate
    When to use off-the-shelf AI APIs and when to build custom. We'll give you the honest answer.
  3. 3
    Data & architecture
    What data sources, integration points, and security requirements shape the build.
  4. 4
    MVP scope & estimate
    Realistic timeline and cost range so you can make a confident build decision.
  5. No sales pressure Reply in 24h NDA available

No sales pressure. We respond within 24h or refund nothing because it’s free.

Frequently asked questions

Do you build ChatGPT clones?

No. We build custom AI applications designed around your specific business workflows, data, and security requirements. We don't resell wrapper products.

Can you work with our private documents and data?

Yes. We deploy AI in your own cloud infrastructure (AWS, Azure, GCP) with private VPCs, role-based access controls and no data leaving your environment. Your documents never touch a shared training pipeline.

What LLMs and tech stacks do you use?

Cloud-native backends, vector databases (Pinecone, Redis, pgvector, Weaviate), LLM APIs (OpenAI, Azure OpenAI, Anthropic Claude, Google Gemini, Mistral) and open-source models for self-hosted deployments. We pick the right model for the use case, not the most popular one.

What's the typical project timeline?

AI use-case review: 60 min, free. AI MVP: 2–6 weeks. Production build with monitoring, evals and guardrails: 8–16 weeks. Ongoing iteration via retainer or dedicated AI pod.

How do you ensure accuracy — what about hallucinations?

Grounding (RAG), confidence thresholds, human-in-the-loop escalation, and output guardrails. We run evals on your actual data before go-live and continuously monitor accuracy in production.

Do you offer ongoing support and monitoring?

Yes. We offer retainers with SLAs, dedicated AI engineering pods, and a managed monitoring service for production AI systems — tracking latency, cost, accuracy, and drift.

What industries have you built AI for?

Healthcare (clinical documentation, diagnosis support), logistics (route optimization, anomaly detection), fintech (document processing, compliance automation), eCommerce (recommendations, support automation) and enterprise SaaS (internal copilots, knowledge search).

Can you integrate AI into our existing product?

Yes. We integrate AI capabilities into existing products via APIs, SDKs, or microservices. We've done this for React, Next.js, Angular, mobile apps, and backend systems in Node, Python, Java and .NET.

What's the free AI use-case review?

A 60-minute call with our CTO. We assess technical feasibility, likely ROI, architecture options, data requirements, and give you a realistic ballpark cost. No obligation and no sales pressure. About 30% of reviews result in an immediate build — the rest become a reference point for future planning.

Book a 15-min call