What’s in it for Retail Business?
How to Improve Retail Business Services with an App?
It is possible to implement in-app features in two ways. Some companies use third-party solutions; other companies build custom solutions. Using a third-party solution keeps costs down, but it limits the flexibility of your application. Custom software development for retail business makes it possible to tweak an app to meet business goals unlimitedly but can be surprisingly expensive and time-consuming.
Discerning business owners commonly create a prototype to determine whether a specific feature will improve their business before investing in development. Using retail logistics software is one of them. Using a third-party solution, you can experiment with different solutions to see what works and what doesn’t to see if they are suitable for your business.
1. Integrating with Geolocation Technologies
Geolocation, the art of using global positioning system (GPS) technology to determine a device’s location, is an effective tool that businesses use to reach customers and find potential and existing clients, especially those near your brick-and-mortar business. Retail leaders like Walmart, Target, and Tesco use geolocation to help patrons find the nearest store and see its hours and amenities.
2. Beacon Technology
Beacon technology is widely used by retail giants like McDonald’s, Tesco, Macy’s, and others. Retailers can use this technology to send hyper-local, meaningful ads directly to a smartphone via the Core Location APIs. To implement Beacon in your app, you will get a notification by using the Core Location APIs when the device has moved into or out of a beacon region.
3. Customer Loyalty Reward Programs
The popularity of mobile apps has exploded in recent years, making it the perfect way for retail businesses to implement customer loyalty rewards programs. Retail execution software allows customers to access exclusive deals and discounts at their fingertips. Customers also enjoy checking rewards points balances, getting reminders of upcoming promotions, and earning points towards free goods or customer service by completing a store questionnaire.
4. Mobile Payments
- You can use the Stripe platform, which offers native iOS and Android libraries for integrating payments on both platforms. The Stripe platform allows you to create customized payment forms and amount flows without writing additional code. This option is suitable if your application requires flexibility in payment processing, but you want to minimize cost.
- Invest in a customized payment system to avoid additional fees and create a more flexible solution. However, this method requires too many back-end modules, which will need to be built
5. Push Notifications & Push-Based Apps
6. The Advent of Analytics
7. Direct Sales Support
Frequently Asked Questions
What is an example of a retail business?
Is Amazon retail or wholesale?
Amazon is an online retail company, and it does not function as a wholesaler. It works with various business strategies to manipulate the market and offer customers a wide range of discounts. Amazon is the largest Internet retailer, delivering products to retailers and wholesalers through its web application and mobile apps according to their needs. Amazon’s purpose is to earn profit for its shareholders.
Oviya is an experienced technical writer at Squash Apps. She has hailed from Coimbatore, who is a Literature graduate & fond of penning words that fall right into the contexts! She is a Numismatist, Potterwala, Blogger & has an interest in stories that make a difference in the world! Find me on Linked In!